Building on an initial 10 years experience in primarily the cosmetics business, Catherine Goulet left the corporate world to start Graphique Inc. a design firm offering a wide range of creative services to companies in the cosmetics and luxury brand markets. While working in New York City as an art director for one of the world’s largest cosmetic companies, management flatly refused her a computer saying “You don’t need a computer because you work in the art department!” Therefore, in order to accommodate her far-reaching vision, talent and determination Graphique was born in 1989.
The principles, who are also the creators of the work, bring a wide range of design and management experience to Graphique and a measure of their success is the loyalty and respect of long-term client relationships. Before teaming up at Graphique, Catherine Goulet and Berett Fisher worked together in the cosmetic industry gaining prestigious reputations in design, art direction and corporate management. They believe great design requires passion, discipline, a personal commitment to the client, and draw from a broad base of experience to produce and execute effective creative solutions. The Graphique portfolio, which spans three decades and a range of industries includes; cosmetic/beauty, luxury goods, specialty retailers, fashion, food and other services.
Clinique, Clarins, Coty, Kneipp, Christian Dior, Revlon, Guerlain, Lancaster, MD Skincare, Restorsea, NYX Professional Makeup, Joop! Parfums, Chopard Parfums, Davidoff Parfums, Jennifer Lopez Fragrances, Calvin Klein Fragrances, Georgette Klinger, The Healing Garden, Determa, New York Yankees Fragrances, BeautyProphet
Mikimoto America, Leviev, Piaget, Officine Panerai, Baume & Mercier, IWC, Jaeger LeCoultre, Gucci Timepieces, Seaman Schepps
Waterworks, Cuisinart, Swiss Army Brands, Hoya Crystal, Duxbury Shade Company, William Goldberg
Loro Piana, DKNY Eyewear, Wathne, Lantis Eyewear
Palm Restaurant, Le Colonial Restaurant, Jaime’s Restaurant, Sweet Reebs Heavenly Desserts, Sun Cup Juice
Geller & Company, Griffin Financial Planning, LuAnn Luke Designs, Little Red School House
Ms. Goulet studied graphic design, packaging design and packaging science at Rochester Institute of Technology and holds degrees in Communication Design and Packaging Science from RIT, where she graduated magna cum laude in 1979. Prior to starting Graphique, she established an in-house art department for Cuisinart and worked as a designer/art director for several cosmetic companies which included; Revlon, Germaine Monteil and Lancaster USA.
Since starting Graphique, Ms. Goulet has built a reputation for being a multi-disciplined and globally versed creative leader with expertise in consumer branding, products and packaging, graphics and identity, advertising and communications. Included are brand restages, significant new product launches, concept and new product ideation, visual asset development, plus vast expertise in creating visual merchandising materials.
Ms. Fisher studied Graphic Design and Advertising at School of Visual Arts. She also received a degree from Emerson College for film and photography, and holds a BFA from University of Miami for Graphic Design and Sculpture.
Another accomplished expat from the corporate world, she teamed up with Graphique in 1998, bringing her own mix of design philosophy and management expertise honed as an executive in the beauty industry, last serving as Vice President of Creative for North America at LVMH/Christian Dior Perfumes.
Ms. Fisher is a multi-disciplined designer whose work encompasses brand identity, packaging, visual merchandising guidelines, advertising, print publications, events/launch room design, in-store events, tester units and display design. She also provided art direction and design for retail clients such as: Liz Claiborne Fragrances and Accessories, Bloomingdale’s Advertising and Special Projects, Elizabeth Arden, Dillard’s and Audemars Piguet.